Meet the Team
Shane McNicholas
Founder
@elsephoto
Shane is a multi-instrumentalist, writer, and lifelong music nerd with a passion for live music, great tones, and great times. He spent two years studying Creative Writing at Kent State before continuing his education in Recording Arts and Jazz Guitar, earning a degree with a major in Recording and a minor in Jazz Guitar. Shane has been a photographer since 2020 and have been nominated for Best Photographer in Cleveland as well as have had his work published many times. He has photographed countless concerts and events and is always looking for more.
Shane has always been obsessed with discovering what's new, exciting, and different in music. Whether it's a local opener playing to 30 people or a massive touring act in a packed venue, he’s always been drawn to the energy and community that live music creates.
Else Concerts was born from that passion. Shane’s goal is to build a network of knowledge for music lovers and a team of passionate people who want to be right in the middle of the action—documenting not just what happened at a show, but what it felt like to be there.
As Shane’s friend Colin once told him, "This literally combines everything that you're good at." Hearing that helped him realize he was on the right path, and Else Concerts is the result.
Lindsey Poy
@lindseypoy
Lindsey Poy fell into music photography through club photography. She photographed opening weekend of a disco that’s now nationwide. Through that one night, she fell into the world of live music, dj sets, celebrity, and all things night-life. She is currently the house photographer for Rocket Arena alongside shooting and writing about shows for Else Concerts.
Brett Taylor
@btaysphotos
Brett is an Ohio-based event photographer with a passion for live music and storytelling through still imagery. From DIY hardcore shows in a Taco Bell parking lot to multi-day music festivals, no scene or genre is off limits. Brett has photographed throughout Cleveland’s music scene, contributed to festival media teams, and worked directly with artists across a variety of genres. An elder emo at heart, Brett brings a long-standing connection to the alternative and live music scenes he documents.
Greg Mullin
@h3lpcomputer
Greg Mullin is a photographer, video editor, videographer, drone pilot, musician, and pop culture aficionado. After shooting a hardcore DIY show outside an Adult Mart in 2023, Greg knew he wanted to specialize in concert photography. Since then he's been able to photograph such acts as The Beta Band and Osees, along with numerous other bands. Also having worked in Los Angeles and Cleveland, he's had the opportunity to work on various photo, video, and film projects while using these experiences to further his own creative work.